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Your marketing,on autopilot.

We write and post your socials, run your Facebook and Instagram ads and text back the calls you miss. Nothing goes out until you say yes.

For barbers, salons, real estate agents, cafes and local shops.

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Everyone sees the sail.

Nobody sees the keel. That's us.

We do the follow-up you never get to.

What we do.

  • Socials

    A week of posts written and designed in your voice. You approve them and we post them.

  • Ads

    Facebook and Instagram ads built from your own photos and video. You set the budget and approve every ad.

  • Follow-up

    Leads and past clients get the follow-up you'd never have time to send. It stops when they reply.

  • Websites

    Your site rebuilt, or built from scratch, around one button: book, call or enquire.

  • Automations

    Bookings, quotes, invoices, follow-up and reports handled on the spot, in words you approved.

The admin
runs itself.

Bookings, quotes, invoices, follow-up and reports done on the spot. You approve the wording once before it's switched on. Every message is logged.

0hours back
every week

Tick what eats your week.

After hours
Bookings
Quotes and invoices
CRM and admin
Reports

Estimates for a small business. We work out yours on the demo call.

We do the work.
You say yes.

Keel watches your Facebook and Instagram numbers, spots the next move and gets it ready. You tap yes and it goes out. The figures below are examples.

  • Post

    We noticed

    Videos are reaching 3 times as many people as photo posts.

    Videos 2,400
    Photo posts 800
    People reached per post, last 30 days

  • Optimise

    We noticed

    Wednesday posts reach the most people.

    Wednesday
    48% more people reached

  • Scale

    We noticed

    Your ads just had their best 60 days.

  • Create

    We noticed

    Video ads are getting twice the clicks of photo ads.

    Video
    2.0×
    Photo
    1.0×

  • Schedule

    We noticed

    Next month's posts are ready.

    Next month
    ready for your yes

  • Launch

    We noticed

    A 24-hour flash sale, 20% off, drafted for next week.

    1. Prepare and promote
    2. Go live
    3. Wrap up

Made-up figures to show how it works. Yours come from your own accounts.

A website built
to get the booking.

We rebuild your site, or build your first one, around the one thing a visitor came to do.

  • One clear button

    Book, call or enquire from the first screen.

  • Built for phones

    Fast and easy to read, where your customers are.

  • Connected to your follow-up

    An enquiry from the site gets the same quick reply as a missed call.

An example. Tap Before or After, or drag the line.

See it for your trade.

Pick a business

An example with a stock photo. Yours is built from your own business, photos and voice.

Book a demo

How it starts.

  1. Day 1

    The call

    We look at your socials, your enquiries and how you work, then show you what we'd take on.

  2. Week 1

    Your voice

    We study your past posts and messages and write a voice guide in your words. You check it first.

  3. Week 2

    Your first week

    We design the first week of posts and set up your follow-up. Nothing goes out until you approve it.

  4. Week 3 on

    Up and running

    Posts go out on time and your follow-up is switched on. You hear from us every week.

What we aim for.

  • Posts out on time, every week

    On the days you agree, in your voice.

  • A reply to every missed call and enquiry within minutes

    A text goes back day or night, so nobody is left wondering.

  • A weekly update

    What went out, what came in and what's next, in a two-minute read.

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Why the keel
matters.

A keel sits under a yacht where nobody sees it. It's the reason the boat holds its course when the wind picks up.

Most small businesses are all sail. The posts and the shopfront get the attention while the follow-up underneath is whatever the owner gets to at ten at night.

That's the part we take on. The follow-ups, reminders and posts that keep you front of mind are done quietly every day while you get on with the work.

Fair
questions.

What does it cost?

It's a monthly subscription sized to what you need. We'll give you a price on the demo call.

Do I approve what goes out?

Always. You see every post and every ad before it goes live. Automatic texts, like a reply to a missed call, use wording you approved before we switched them on. Nothing goes out in words you haven't seen.

What do you need from me?

Your own photos and videos, access to your Facebook and Instagram pages, and a yes or a change on what we send you.

Will it sound like a robot?

No. We learn how you talk from your own past posts and write every caption and message that way. If it reads like a machine wrote it, it doesn't go out.

Do you run ads as well?

Yes. We run Facebook and Instagram ads alongside your posts within a budget you set. Nothing new goes live without your yes.

Is a website included?

It's separate. Socials, ads, follow-up and websites can each be taken on their own or together. We'll tell you what makes sense on the demo call.

Does it work with the booking system or CRM I already use?

Often, not always. Tell us what you use on the call and we'll tell you straight whether we can work with it. If you use nothing, that's fine too.

What happens on the demo call?

We look at your socials and how enquiries reach you now, show you what Keel would take off your plate and give you a price. No obligation.

Book a demo.

We look at your socials and how enquiries reach you now, show you what we'd take off your plate and give you a price. No obligation. Four details and we'll be in touch to set a time, or write to keelautopilot@gmail.com.