Privacy policy
Keel Autopilot runs social media, Meta ads and follow-up for local businesses. This policy explains what personal information we collect, why we collect it and how we look after it. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Keel Autopilot is a trading name of [LEGAL ENTITY NAME], ABN [ABN], based in Melbourne, Victoria. You can reach us at keelautopilot@gmail.com.
What we collect
- When you fill in a form or book a demo: your name, mobile, email, business name, what your business does, where it is, links to your social pages or website, and anything else you choose to tell us.
- When you become a client: the answers in our onboarding form, your logo, photos and footage, your voice and brand preferences, who approves your posts, and the details we need to invoice you.
- When you give us access to your accounts: access to your Facebook Page, Instagram account or ad account through Meta's own sharing tools. We never ask for your passwords.
- Your customers' details: if you ask us to follow up your enquiries or customers, we handle their names and contact details for you, under your instructions and only for that work.
- On our website: anonymous page counts through Vercel Web Analytics. It does not use cookies and does not identify you.
How we use it
- To reply to you and prepare for our first conversation, including example posts made for your business.
- To deliver our services: planning, writing, designing and publishing your content, running your ads and following up your enquiries.
- To run our business: invoicing, record keeping and improving how we work.
We do not sell your personal information, and we do not use it for anything you would not reasonably expect.
AI tools
We use AI tools to help us draft captions, messages and designs. A person at Keel reviews the work, and nothing is posted or sent on your behalf until you have approved it. Information we give these tools is processed by the provider under its own terms, and we choose providers that do not use business customers' information to train their models.
Who we share it with
We share personal information only with the services we use to do our work, and only what each one needs:
- Google, for email and file storage
- FormSubmit, which delivers website form messages to our inbox
- Vercel, which hosts our website
- Meta, when we publish to your pages or run your ads
- AI providers such as Anthropic, as described above
- Our accountant or legal advisers when needed, and anyone we are required to share it with by law
Information stored overseas
Some of these providers store information outside Australia, mainly in the United States. We use reputable providers and take reasonable steps to make sure your information is handled in line with the Australian Privacy Principles.
Marketing messages
We only send you marketing if you have asked for it or agreed to it, and every message tells you how to opt out. Reply STOP or ask us by email and we'll stop.
How we keep it safe and how long we keep it
We keep information in secure, password protected accounts with two-step sign-in, and we limit access to the two people who run Keel. If you don't become a client, we delete your form answers within [12] months. Client records are kept for as long as we work together and then as long as the law requires for tax and business records.
Seeing or correcting your information
You can ask to see the personal information we hold about you or ask us to correct or delete it. Email us and we'll respond within 30 days.
Complaints
If you're unhappy with how we've handled your information, email us first and we'll work to fix it. If you're still not satisfied you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Changes
If we change this policy we'll update the date at the top of this page.